What do Max Factor, Covergirl, Duracell, General Mills, HP, Subway and Verizon all have in common aside from being huge multi-national corporations and being super profitable? They’ve all been tied into the promotional campaign for the next Star Wars movie, The Force Awakens.
Lucasfilm confirmed that the big name companies will be working in collaboration with the production company and speaking about the deal, General Manager, Lynwen Brennan had this to say in a press release:
“We are thrilled to be working with such a stellar roster of promotional partners. The ‘Star Wars’ brand has endured over the years, across generational audiences because it connects with people in a very special way…Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience ‘Star Wars: The Force Awakens’.”
So expect some Force in your Cheerios, foot long light sabre subs and batteries fit for a bounty hunter!
Editor-in-Chief, part-time super villain and hoarder of cats. If you can’t find me writing, I’m probably in the kitchen!