In a patent that was filed in July and granted in November of last year, Sony have made a very bold move in changing the way we game… and this isn’t exactly an improvement. When we game we tend to lose ourselves in a world where nothing distracts and where the very last thing we want to have done to us is our attention pulled away from a pinnacle moment but now it seems some of the minds at Sony plan on cashing in on our gaming time by placing adverts in-game!
Now nothing has been confirmed yet but we’ve had a quick look at the patent and while a lot of it goes over our heads, it is there in black and white:
“1. A method for use in advertising, comprising: initiating, through a processor system, playing of interactive content; suspending, through the processor system, playing of the interactive content; displaying an advertisement; and resuming playing of the interactive content. “
“[0031] The methods and techniques described herein may be utilized, implemented and/or run on many different types of computers, graphics workstations, televisions, entertainment systems, video game systems, DVD players, DVRs, media players, home servers, video game consoles, and the like. Referring to FIG. 4, there is illustrated a system 400 that may be used for such implementations. However, the use of the system 400 is certainly not required. “
You can read the whole thing right here!
More importantly though we want to know what you think of this idea? Is this a crucial step in the way we game? Would the adverts be a nuisance?
Editor-in-Chief, part-time super villain and hoarder of cats. If you can’t find me writing, I’m probably in the kitchen!
