Activision Officially Buys Company Behind Candy Crush
King, the company behind Candy Crush Saga, has been purchased by Activision.
All of the outstanding King shares were purchased for $18, totaling $5.9 billion. This allows Activision to reach over 500 million players of Kings games. The company will continue to operate as an independent unit from Activision.
Activision CEO Bobby Kotick said “We see great opportunities to create new ways for audiences to experience their favorite franchises, from Candy Crush to World of Warcraft to Call of Duty and more, across mobile devices, consoles and personal computers”.
The deal is certainly a big one considering in 2009 Disney purchased Marvel for $4 billion and Lucas Arts in 2012 for $4.05 billion. Nearly $2 billion less than what Activision has paid for King.