Are you up for discovering your wild side? Ubisoft have announced the launch of the Far Cry 4 digital platform “What are you made of?” – An experimental website engineered to test a players reactions in a world where all is unpredictable. It will give us an immersive and cinematic experience of the wild and intimidating world of Far Cry 4.
Players will face 4 rites of passage:
– A lethal face to face encounter with <an eye for an eye>
– An impermeable mind maze with <Rabbit Hole>
– A spellbinding trance with <Mind Blossom>
– A blinded sound chase with <Escape>
Released weekly each rite of passage will be filled with interactive films to which players have only moments to make a decision to escape the extreme condition they are trapped within. Each choice has its own set of events giving another choice so think carefully! With each end of each rite the player’s choices are investigated and this determines a player’s personality and in turn gives them access to exclusive content on Far Cry 4 via Uplay.
“We are looking forward to seeing the reaction of fans. This interactive campaign really puts the player at the centre of the experience offering a new and more intense approach to the game and its universe”, said Guillaume Carmona, EMEA Marketing Director. “This platform will allow each fan to live a totally different experience. That’s the beauty of a game like Far Cry 4 as players can actually create their own path, just like with this website. Each decision matters and conditions the outcome.”
To live the experience: www.farcry4.com
